Peloton Expands German Retail Footprint Through New Partnership with MediaMarktSaturn

Berlin, Germany 20. May 2025 – Peloton, a global fitness company, today announced the launch of a partnership in Germany with MediaMarktSaturn, Europe’s leading consumer electronics retailer. The collaboration represents another milestone in Peloton’s third-party retail expansion in Germany, extending Peloton’s reach and making its world-class fitness equipment more accessible to consumers. 

More Access, More Choice for German Consumers

Peloton’s premium fitness equipment, the Peloton Bike and Bike+, is now available online through Peloton via the MediaMarktSaturn marketplace. The collaboration enables Peloton to leverage the retailer’s extensive digital presence, offering consumers a new, convenient way to purchase directly from Peloton via the online platforms of MediaMarkt and Saturn. Starting 2 June, Peloton will also have a presence in dedicated ‘Experience Zones’ at MediaMarktSaturn stores in Berlin, Ludwigsburg, and Düsseldorf. The Experience Zones allow customers to engage with Peloton’s immersive fitness experience first-hand.

Consumers visiting MediaMarkt Saturn can try Peloton’s Bike and Bike+ on-site, and explore Peloton’s expansive content offering and workouts, which include thousands of live and on-demand instructor-led classes across 16+ disciplines – ranging from Cycling, Walking and Hiking, to Strength, Yoga, scenic rides from around the world, and interactive, game-inspired workouts.

“At Peloton, we know that trialling and experiencing our products is key to introducing our Members to the personalized, impactful and entertaining fitness experience that we offer,” said Martin Richter, General Manager of Peloton Germany and Austria. “Expanding our presence through a trusted retail partner such as MediaMarktSaturn enables us to introduce Peloton to more consumers, no matter where they are on their fitness journey, and allows them to experience the magic of Peloton.”

A Strategic Fit for the Tech-Forward Consumer

As a successful omnichannel retailer, MediaMarktSaturn closely integrates its brick-and-mortar business with its online channels. Nationwide, the company operates around 400 stores and is the number one electronics retailer in Germany.

"With the partnership with Peloton, we are setting new premium standards in the 'Fitness' vertical. Through our unique omnichannel approach, we are merging digital and physical experiences – customers can now discover, test, and experience the premium products live in selected stores and purchase them online," says Christian Kollesch, Managing Director of MediaMarktSaturn Marketplace.

Creating Localized Fitness Experiences for the German market

As part of its ongoing commitment to empower Germans to live fit, strong, long, and happy lives, Peloton delivers fitness experiences tailored to the local preferences of German consumers. Ten German-speaking Instructors teach live and on demand classes covering a wide range of fitness modalities; and a library of over 10,000 German-language classes continues to grow. Peloton’s world class Instructors and production teams design impactful workouts and training programmes to meet all levels of fitness accompanied by motivating music featuring top artists. Special programming provides opportunities to celebrate Germany’s rich culture and celebrate local moments, like Oktoberfest and Carnival. 

About Peloton

Peloton (NASDAQ: PTON) provides Members with world-class equipment, ground-breaking software, expert human instruction, and the world’s most supportive fitness community. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit oqlvrkbp.top.

Peloton Press Contacts

Peloton Contact: Nicola Heldt: [email protected] 

Agency Contact for Peloton: Laura Heinrich / Katja Müller: [email protected]